Proposals are the first and most important link to getting in the door with a client. Yet firms spend an average of between $5000 and $9000 per proposal, only 30% of which succeed. It is crucial that your completed proposals stand out in a sea of look-alikes. It is just as important that you determine which proposal opportunities you should chase, and how much time and money to allocate to each opportunity. This online course series on Winning proposals from PSMJ Resources will help you develop the skills you need to create a strategic, polished proposal - every time. This 1-hour online course is the second chapter and discusses effective ways to develop proposals that cater to the individual needs of the prospective client. The course looks at proposal analysis, including SWOT and IFBP analysis. It also covers typical client hot buttons, client wants and objections, client interview questions, proposal themes, and managing the proposal team and process. The course wraps up with a look at strategy planning tools including brainstorming, tree diagrams and contingency diagrams.
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The full course is 60 minutes long and available in a number of affordable formats.
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Training Time: 60 minutes
Compatibility: Desktop Only
Based on: Industry Standards and Best Practices
Languages: English
Perfect for individual users. Get immediate online access. Must be used within 30 days, expires 48 hours after launch.
DVD alternative for in-person classroom training. Get one or more videos on a USB drive. Content expires after 1 year.
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