Smart Workplaces: Optimizing LinkedIn for Sales Prospecting and Business Networking

SKU: ST-0146Duration: 15 Minutes

Social networking has become a common part of people's personal and professional lives. Although different social networking tools may be used for different purposes, LinkedIn is specifically designed to connect professionals with one another to make them more productive and successful. The purpose of this course is to show you how you can improve your sales prospecting and business networking through the use of LinkedIn, the most popular business oriented social networking site on the internet. With an ever growing membership currently in the millions, LinkedIn can help sales professionals:  Build and maintain a broader network of trusted professionals; Generate leads; Learn about other companies and their hierarchies; Leverage powerful tools to find and reach the right people; Tap into the knowledge of their network; and discover new opportunities. This course will explore each of these points and also reveal common mistakes to avoid when using LinkedIn.

Course Details


Training Time: 15 minutes

Compatibility: Desktop Only

Based on: Industry Standards and Best Practices

Languages: English

Learning Objectives

  • At the conclusion of this course, you will be able to:
  • Discuss the different ways professionals use LinkedIn for networking
  • Identify ways to optimize your profile for maximum exposure and engagement
  • Describe the purpose of LinkedIn Groups and discuss how they can be useful for networking
  • Discuss how LinkedIn features, such as LinkedIn Forums and InMail, can help you with your sales and lead generation efforts
  • Explain how to use LinkedIn's advanced search and navigation to increase lead generation
  • Describe how to link a LinkedIn account with other social networking accounts, like Twitter and Facebook
  • Identify the common mistakes made by sales personnel and discuss how to avoid them
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