Strategic Brand Management

SKU: RVLS-2540Duration: 175 Minutes

Effective brand strategy necessitates taking a pan-company perspective to understand the organisation's competencies, identify new opportunities and leverage the advantage of corporate culture to deliver the brand promise. Brand success does not result just from focusing on customers, but rather from adopting a more balanced perspective by addressing stakeholders. In an era when it is easy to copy what a brand can deliver (functional values) it is more difficult to copy how the brand is delivered (emotional values). This session will address how by looking inside and outside an organization brands can grow and be sustained. It will open by presenting a model to strategically grow and sustain brands, 'From brand vision to brand evaluation'. After explaining the model, the different elements of the model will be explored to show how the model can be used to develop valuable brands.

Course Details


Training Time: 175 minutes

Compatibility: Desktop Only

Based on: Industry Standards and Best Practices

Languages: English

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