In addition to the visual appeal and technical detail delivered through 3D animation and computer graphics, some other hidden benefits really start to show up when edits and updates are required. And edits are more common than most clients expect, in the form of adding, removing, or altering visual elements due to client policy changes, compliance requirements updates, or even evolving brand aesthetics.
For example, a client recently requested an update to a custom training course we produced for them several years ago. They had recently switched to a new type of chemical tote, or bulk liquid container, and they wanted the training to accurately reflect that as well as the procedural changes involved in handling the new equipment. Since we modeled the work environment and visual assets in the training on the client’s warehouse, we were able to model the new type of tote in 3D, put it appropriately into the training, and update the edit for a completely seamless update. Because this client also used our online learning management system, we could republish the new version of the course with no interruption to their intensive training schedule.
In the old days of live-action video training, matching this level of visual and audio continuity would have been nearly impossible. Very likely, the old video would simply become obsolete and the cost of production would have been lost in favor of a completely new production. So by starting with 3D animated training and computer graphics, clients get the benefits of seamless edits, consistent visual quality, and training that has a much longer shelf-life than traditional live-action video.