Dan Ariely has one PhD in cognitive psychology and another in business administration. He’s the James. B. Duke Professor of Psychology and Behavioral Economics at Duke University. He’s also got appointments at the Fuqua School for Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. In short, if you’re interested in improving the performance at your work place, he’s a good guy to listen to.
And that’s why we’re interested in Ariely and other writers like him (such as Daniel Kahneman). We’re a training company, but we’re the first to admit that training isn’t the solution for every issue at the workforce, and that you can get workers to improve their performance in ways other than providing training. Ariely’s insights into how people think and how those thoughts affect their choices and behaviors can be applied directly to workforce performance improvement.