We just read Robert Mager’s book Developing Attitude Toward Learning, one of six books in the classic “Mager Six Pack” series.
In this article, we’ll give you a short book review. We have another, longer article if you’d like to study in more detail his ideas about creating enthusiastic trainees who want to put their new knowledge and skills into practice at work.
Mager’s interesting because he’s one of the big names in the history of instructional design. Plus, he’s a mighty funny writer who’s worth an hour or two of your time.
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We all want to motivate our learners. Motivating learners during the training so they’ll have a better chance to learn is important, obviously. And it’s also important to motivate learners AFTER the training so they’ll be more positively disposed toward the topic in general and more likely to apply the training at work.
March Madness. It’s all you hear about these days, it seems.
If you know the vocabulary and methods of 
